dedik8 labs
Dedik8 Labs, Inc.

Hair and personal care, formulated to do more with less.

We develop high-performance hair and personal care products with specialist US laboratories and sell them under our own direct-to-consumer brands. Our first brand, merely, launches in the United States in 2026.

How we work

Each brand starts as a formula, then gets a name.

  1. 01 Formulation

    We brief and fund product development with contract laboratories, and Dedik8 Labs owns the resulting formulas.

  2. 02 Brand

    Each product line gets its own name, identity and trademark, held by Dedik8 Labs.

  3. 03 Direct to consumer

    We sell through our own online stores, so every order and every piece of feedback comes to us.

  4. 04 Iteration

    What customers tell us goes into the next formula and the next brand.

Brands

One brand launching, more in the lab.

01 merely Waterless shampoo concentrate. Fewer ingredients, refillable, made for daily use. merelyhaircare.com
02 in development Hair care Not yet announced
03 in development Personal care Not yet announced
Company

Get in touch

Business address
Dedik8 Labs, Inc.
8 The Green #21944
Dover, DE 19901
United States